UHMG (Uganda Health Marketing Group)

THE GOOD LIFE

Background

All of UHMG's products, practices and service initiatives are bundled under the Good Life! Platform, which promotes the simple things Ugandans can do everyday to keep healthy and achieve their family's dreams, thereby improving overall quality of life and stimulating demand for UHMG's products and services. The Good Life! targets the entire family, including young couples, care takers of children under 5, pregnant women, and people living with HIV or AIDS.

The Good Life! Show

The platform's lead communication vehicle, The Good Life! Show, engages audiences in health issues through an interactive, entertainment-education game show with national coverage through television, radio, video halls and community road shows.

Couples compete in “Think,” “Talk,” and “Act” rounds, where they are challenged to answer short answer questions, to see how much they knew about their partners, and to act out health behaviors for their partners to guess. Through these games, each episode aims to increase knowledge, facilitate couple communication, and promote steps toward positive health behaviors, including the correct and consistent use of UHMG's products and services.

The Good Life! Show encourages wider participation of the target audience through a “Question of the Week,” whereby listeners and viewers call a toll free hotline for their chance to win weekly prizes and be entered to win the grand prize, a Toyota pick up truck, donated by Toyota Uganda and IAA Health Care, and valued at USD $33,000. During the first roll-out of The Good Life! Show from April to October 2007, the hotline received an average weekly volume of 3,700 calls.

The Good Life! Show's sponsorship drive successfully enlisted 13 private sector sponsors and leveraged over $135,000 in cash and in-kind donations. In addition to Toyota Uganda and IAA Health Care, sponsors included pharmaceutical companies, malaria net distributors, household product producers, and Radio and TV production houses and stations.

The rebroadcast of The Good Life! Show began in June 2008.

Highlights

“The Good Life Show is excellent. Mothers have learnt the sign language of the fathers and the partners. And it is empowering, some of the shy couples are talking about real science which the people should know! I support the notion that the show is for the people. Let us take it to them but not to say that it is Musawo [doctor] to talk about the ARVs, the use of condoms and then family planning. It is a community oriented programme and thank you AFFORD, you should keep it up!”- Elizabeth Masaba
“I listen to the good life show on MEGA FM, it is a very good program and I should sincerely say thank you to AFFORD because you have enabled our children to have good lives because we now know their rights, family planning matters and generally how we should care for them.” – Male Hotline Caller

The Good Life! Network

As part of its service promotion initiative, UHMG identifies and trains clinics that meet agreed-upon standards. These clinics are branded as part of The Good Life! Network to increase their visibility to clients.

The Good Life! Teams

UHMG's Good Life! Teams are trained and supported to utilize opportunities such as church gatherings, social celebrations, local council sessions and informal one-on-one interactions with neighbours, family, and friends to advocate for the simple things communities can do every day to keep healthy and fulfill their family's dreams.

The Good Life! at Work

Using an entertainment-education format, the Good Life! at Work trains company employees and sensitizes their dependants and communities on prevention and health maintenance behaviors by breaking down messages into simple steps people can take everyday to improve their quality of life and fulfill their family's dreams.

The Good Life! Support Media

UHMG uses a variety of supporting social and behaviour change communication vehicles to reinforce Good Life! Messages, including the Everyday Health Matters newsletter and Under the Mango Tree community outreach and radio program.

Products for a Good Life!

UHMG is committed to the distribution of a wide range of accessible and affordable health products. Find out more about our products here.

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Home About Us The Good Life Products Services Programs Resources Contacts Gallery	THE GOOD LIFE Background \| The Good Life Show \| Highlights \| Network \| Teams \| Good Life at work \| Support Media \| Products Background All of UHMG's products, practices and service initiatives are bundled under the Good Life! Platform, which promotes the simple things Ugandans can do everyday to keep healthy and achieve their family's dreams, thereby improving overall quality of life and stimulating demand for UHMG's products and services. The Good Life! targets the entire family, including young couples, care takers of children under 5, pregnant women, and people living with HIV or AIDS. The Good Life! Show The platform's lead communication vehicle, The Good Life! Show, engages audiences in health issues through an interactive, entertainment-education game show with national coverage through television, radio, video halls and community road shows. Couples compete in “Think,” “Talk,” and “Act” rounds, where they are challenged to answer short answer questions, to see how much they knew about their partners, and to act out health behaviors for their partners to guess. Through these games, each episode aims to increase knowledge, facilitate couple communication, and promote steps toward positive health behaviors, including the correct and consistent use of UHMG's products and services. The Good Life! Show encourages wider participation of the target audience through a “Question of the Week,” whereby listeners and viewers call a toll free hotline for their chance to win weekly prizes and be entered to win the grand prize, a Toyota pick up truck, donated by Toyota Uganda and IAA Health Care, and valued at USD $33,000. During the first roll-out of The Good Life! Show from April to October 2007, the hotline received an average weekly volume of 3,700 calls. The Good Life! Show's sponsorship drive successfully enlisted 13 private sector sponsors and leveraged over $135,000 in cash and in-kind donations. In addition to Toyota Uganda and IAA Health Care, sponsors included pharmaceutical companies, malaria net distributors, household product producers, and Radio and TV production houses and stations. The rebroadcast of The Good Life! Show began in June 2008. Highlights “The Good Life Show is excellent. Mothers have learnt the sign language of the fathers and the partners. And it is empowering, some of the shy couples are talking about real science which the people should know! I support the notion that the show is for the people. Let us take it to them but not to say that it is Musawo [doctor] to talk about the ARVs, the use of condoms and then family planning. It is a community oriented programme and thank you AFFORD, you should keep it up!”- Elizabeth Masaba “I listen to the good life show on MEGA FM, it is a very good program and I should sincerely say thank you to AFFORD because you have enabled our children to have good lives because we now know their rights, family planning matters and generally how we should care for them.” – Male Hotline Caller The Good Life! Network As part of its service promotion initiative, UHMG identifies and trains clinics that meet agreed-upon standards. These clinics are branded as part of The Good Life! Network to increase their visibility to clients. The Good Life! Teams UHMG's Good Life! Teams are trained and supported to utilize opportunities such as church gatherings, social celebrations, local council sessions and informal one-on-one interactions with neighbours, family, and friends to advocate for the simple things communities can do every day to keep healthy and fulfill their family's dreams. The Good Life! at Work Using an entertainment-education format, the Good Life! at Work trains company employees and sensitizes their dependants and communities on prevention and health maintenance behaviors by breaking down messages into simple steps people can take everyday to improve their quality of life and fulfill their family's dreams. The Good Life! Support Media UHMG uses a variety of supporting social and behaviour change communication vehicles to reinforce Good Life! Messages, including the Everyday Health Matters newsletter and Under the Mango Tree community outreach and radio program. Products for a Good Life! UHMG is committed to the distribution of a wide range of accessible and affordable health products. Find out more about our products here.

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